Why We Buy - The science of shopping - Paco Underhill.
This book reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy. Rating: (not yet rated) 0 with reviews - Be the first. Subjects: Shopping. Shopping -- Psychological aspects. Consumer behavior. View all subjects; More like this: Similar Items Find a copy in the library. Finding libraries that hold this item.
A Summary of “The Science of Shopping” A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such.
Excerpt from the book “Why we buy” A lot of emphasis is laid on designing a store with the right ergonomics, ambiance, facilities, placements of goods and so on. Basically the whole idea is to push a shopper into making impulsive purchases and push those who are on the fence to take a quick decision (obviously the decision to buy).
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Since its first appearance fifteen years ago, Why Parties? has become essential reading for anyone wishing to understand the nature of American political parties. In the interim, the party system has undergone some radical changes. In this landmark book, now rewritten for the new millennium, John H. Aldrich goes beyond the clamor of arguments over whether American political parties are in.
Executive Summary. Reprint: R1112C. When the dot-com bubble burst 10 years ago, the ensuing collapse wiped out half of all online retailers. Today, e-commerce is well established and much digital.
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